Creaton has developed a photovoltaic roof tile in collaboration with solar specialist Autarq, marking the traditional clay tile manufacturer's entry into the building-integrated photovoltaics (BIPV) segment. The product positions itself as a mid-market alternative between premium solutions like Tesla Solar Roof and conventional on-roof PV systems, targeting new-build and renovation projects where integrated aesthetics are specified. The move reflects growing demand for dual-function building envelopes as energy efficiency requirements tighten across European markets.