Schlagmann Poroton has released a digital planning app that supports architects, planners, and end consumers in selecting and configuring brick products. The application enables simple planning and visualization of construction projects with Schlagmann Poroton products. With this development, the manufacturer demonstrates its commitment to offering innovative digital solutions that improve customer service and optimize user experience.
The Schlagmann app is designed for both professionals and building owners and combines multiple tools in one platform. At its core is the ability to digitally plan and visualize construction projects with Schlagmann products. Users gain access to interactive tools that help them find the best solutions for their construction projects. The app also contains comprehensive information about the various products, their properties, and applications.
For planners and architects, the added value lies in the quick availability of technical data and the ability to directly compare material variants. Pre-planning can be performed faster, and coordination with building owners becomes more efficient as visualizations are directly available.
For end consumers, the app lowers the barrier to entry when dealing with building materials. They can learn about suitable products without prior knowledge, visualize wall assemblies, and thus communicate better with planners and tradespeople. The app serves as an intermediary between technical complexity and everyday practicality.
The development of the app is part of a broader trend in the building materials industry: manufacturers are expanding their service offerings with digital services to strengthen customer loyalty and differentiate themselves from the competition. While technical consulting was previously conducted mainly through personal contacts or printed documentation, some of this interaction is increasingly shifting to apps and online platforms. For manufacturers, this means a direct channel to planners and building owners – and the ability to use usage data to optimize product development and service.
