Hegewald & Peschke, a manufacturer of materials testing machines based in Nossen, Saxony, has concluded its own in-house trade show as an alternative to participating in large industry exhibitions. The company, which produces testing equipment used to verify compressive strength, tensile properties, and other material characteristics relevant to construction products, chose the format to enable more focused dialogue with customers and prospects. For building materials professionals, such testing machines are essential for quality control and compliance verification—whether for concrete cubes, insulation boards, or fastening systems. The shift towards manufacturer-hosted events reflects a broader industry trend as companies seek more cost-effective and targeted alternatives to traditional trade fair participation.