STEICO, the Munich-based manufacturer of plant-based insulation materials, is currently conducting an extensive recruitment campaign across multiple divisions. The scale of openings raises two competing interpretations: either the company is executing a growth strategy to capture rising demand for biosourced alternatives in building physics, or it faces labour retention difficulties typical of specialised materials sectors. Market observers note that biosourced insulation—prized for low lambda values (0.038–0.045 W/mK) and improved indoor climate properties—continues gaining specification traction among architects and retrofit planners, suggesting capacity expansion is plausible. However, the specific roles and retention metrics remain undisclosed, leaving the underlying driver unclear.