The insulation material manufacturer ISOVER (Saint-Gobain) is promoting its fiberglass product portfolio with a marketing campaign titled 'Reality-Check'. The focus is on the classic performance characteristics of the mineral insulation material: thermal conductivity (typically λ = 0.032–0.040 W/mK depending on bulk density) and sound absorption. According to DIN 4102, fiberglass achieves fire rating A1 (non-combustible) and offers good acoustic damping properties due to its fibrous structure. The campaign targets end consumers, while product specifications for planners remain unchanged – the decisive factors continue to be λ-value, compressive strength, and building approval certification according to DIN EN 13162.
This article was created with AI assistance and editorially reviewed.
