Austrotherm has appointed Benedikt Feuchtmüller as its new head of marketing. The personnel decision comes at a time when the insulation material market is under pressure – stagnating construction economy and tightened energy requirements characterize the industry. Whether the new appointment also means a strategic reorientation in communications remains to be seen. For planners and contractors, the main point of interest is likely to be how product communication and technical consulting develop under the new management.