Otto Junker GmbH from Simmerath in the Eifel is communicating a strategic reorientation under the motto 'Progress through knowledge advantage'. The company, which operates in the field of industrial furnace construction and thermal process technology, appears to be placing competence in material-specific processes and plant engineering in the foreground. Concrete details about planned measures, investment volumes, or new product developments are not currently available. For building material manufacturers, deeper collaboration on thermal processes – such as sintering processes or heat treatments – could be of interest, provided the strategy is reflected in corresponding offerings.